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SÃO PAULO WINE WEEK 2017 - KICK OFF EDITION

CLIENT: Zahil Import, Concha y Toro Group (CH), Salentein (AR), Rutini (AR), Casa Ferrerinha (PT) and Rosel Boher (AR)  

SUPPORT: Expovinis + CH2A

DATE: Del 5 al 11 de junio de 2017

VENUE: São Paulo City

TARGET AUDIENCE: Consumidores entusiastas y decisores de compra de vino del canal on y off trade.

ATTENDEES: +15.000 people

CONCEPT: SPWW es la primer semana dedicada a fomentar el consumo de vinos de todas las regiones del mundo en los principales puntos de venta de São Paulo. Una innovadora plataforma de activación y relacionamiento comercial que ha dado excelentes resultados en ciudades como Londres, Nueva York y Buenos Aires, que desembarcó por primera vez en la mayor metrópolis de america latina.

Website: www.spww.com.br

 

TANNAT TOUR BRASIL 2017 - SÃO PAULO EDITION

CLIENT: Wines of Uruguay / INAVI

SUPPORT: Embajada de la República Oriental del Uruguay en Brasil

DATE: 22 de agosto de 2017

VENUE: Roof Top MAC-USP, Parque Ibirapuera, SP

TARGET AUDIENCE: Trade & Press

ATTENDEES: 50 personas para Masterclass + 250 para expo

CONCEPT: promover la calidad e imagen del vino uruguayo en el pujante mercado paulista, así como impulsar sus ventas, con la presencia de 29 destacados productores uruguayos.

 

MALBEC WORLD DAY SÃO PAULO 2014

CLIENT:  Wines of Argentina

SUPPORT:  Consulate of Argentina in Brazil

DATE:  April 2014

VENUE:  Chez Oscar, Jardims, São Paulo

TARGET AUDIENCE:  Millennial consumer (25/35 years old)

ATTENDEES:  400 people

CONCEPT:  Celebrate Malbec World Day, a Wines of Argentina initiative that takes place in more than 70 cities from 50 countries around the globe.  Grand Wine Tasting Malbec + Finger Food + Live Shows + WineLike App

 

MALBEC WORLD DAY SÃO PAULO 2015

CLIENT:  Wines of Argentina

SUPPORT:  Consulate of Argentina in Brazil

DATE: April 2015

VENUE:  JK Iguatemy, Itaim Bibi, São Paulo

TARGET AUDIENCE:  Millennial consumer (25/35 years old)

ATTENDEES:  600 people

CONCEPT:  Celebrate Malbec World Day, a Wines of Argentina initiative that takes place in more than 70 cities from 50 countries around the globe.  Grand Wine Tasting Malbec + Finger Food + Live Shows + WineLike App + Projection of Short Films about Malbec

 

ARGENTINA TASTING EXPERIENCE SÃO PAULO 2015

CLIENT:  Wines of Argentina

SUPPORT:  Consulate of Argentina in Brazil

DATE:  September 30, 2015

VENUE:  H115, Vila Madalena, São Paulo

TARGET AUDIENCE:  Trade, press and sommeliers + VIP guests

ATTENDEES:  400 people

CONCEPT:  Show the diversity of Argentine wines with masterclasses and blind tastings guided by top oenologists of Mendoza. In parallel, an AWA wine bar was set up with the winner wines from Argentina Wine Awards 2015 and a grand blind tasting in simultaneous for 200 guests, who picked the winners by electronic vote live.

 

MALBEC WORLD DAY SÃO PAULO 2016

CLIENT:  Wines of Argentina

SUPPORT:  Consulate of Argentina in Brazil

DATE: April 2016

VENUE:  Vila Butantan Food Park, Vila Butantã, São Paulo

TARGET AUDIENCE:  Millennial consumer (25/35 years old)

ATTENDEES:  800 people

CONCEPT:  Celebrate Malbec World Day, a Wines of Argentina initiative that takes place in more than 70 cities from 50 countries around the globe.  Grand Wine Tasting Malbec + Finger Food + Live Shows