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WINE REVOLUTION EXPO 2013

CLIENT: Wine Revolution Kick Off event

SUPPORT: CAVE, Asociacion Argentina de Sommeliers, Bodegas de Argentina and Wines of Argentina.

DATE: Saturday November 16, 2013

VENUE: Sheldon Bar, Buenos Aires

TARGET AUDIENCE: Millennial consumers (25/35 years old)

ATTENDEES: 300 people

CONCEPT: First wine expo for millennials in Argentina

 

VINOS & NEGOCIOS 2016-2017

CLIENT: Wine Revolution Event

SUPPORT: Asociación Argentina de Sommeliers

DATE: May 2016 + 2017

VENUE: Auditorio Buenos Aires (2016) / Regimiento Granaderos de Palermo (2017)

TARGET AUDIENCE: Restaurant, wine stores, bars, hotels and catering wine buyers, influencers and wine trade professionals.  By invitation only (strict admission)

ATTENDEES: 1200 people 2016 / 1500 people 2017

CONCEPT: Only event in Argentina focused exclusively on the national trade

 

EXPO VINOS DE LA PATAGONIA EN BUENOS AIRES

CLIENT: Wines of Patagonia, Banco ICBC and provinces of Neuquen, Rio Negro, Chubut and La Pampa

SUPPORT: CFI

DATE: Thursday June 22, 2017

VENUE: Novecento Bellas Artes, Buenos Aires

TARGET AUDIENCE: Trade & Press + Top consumers (ABC1 - 35/55 years old)

ATTENDEES: 800 people

CONCEPT: Wine and Food from Patagonia.  More than 25 wineries and 10 top chefs of the Argentine South

 

ALTA GAMA BUENOS AIRES 2016-2017

CLIENT: Wine Revolution Event (together with ASYA)

SUPPORT: Groupe Accor Hotels - Sofitel

DATE: August 2016 + 2017

VENUE: The Brick Hotel Buenos Aires by Sofitel

TARGET AUDIENCE: Top consumers (ABC1 - 35/55 years old)

ATTENDEES:  1000 people

CONCEPT:  Premium wine expo

 

LA SEMANA DEL VINO 2014 - 2016

CLIENT:  Bodegas de Argentina AC, Fondo Vitivinícola y COVIAR

SUPPORT:  Government of the City of Buenos Aires / FECOBA-CAME

DATE:  October 2014 + 2016

VENUE:  Restaurants, Wine Stores and Bars across the country  / Central event at the Predio Ferial El Dorrego

TARGET AUDIENCE:  Wine consumers over 18 years old, of all socioeconomic levels

CONCEPT:  Promote the consumption of Argentine wine in the internal market through a promotional activation of national reach.

 

MALBEC WORLD DAY BUENOS AIRES 2014 - 2015

CLIENT:  Wines of Argentina

SUPPORT:  Government of the City of Buenos Aires

DATE:  April 2014 + 2015

VENUE: Predio Ferial el Dorrego, Buenos Aires

TARGET AUDIENCE:  Millennial consumer (25/35 years old)

ATTENDEES:  1000 people (2014) / 1500 people (2015)

CONCEPT:  Celebrate Malbec World Day, a Wines of Argentina initiative that takes place in more than 70 cities from 50 countries across the globe.  Grand Wine Tasting of Malbec + Food Trucks + Live Shows

 

LA SEMANA DEL MALBEC 2016 - 2017

CLIENT:  Wines of Argentina, Bodegas de Argentina AC, Fondo Vitivinícola and COVIAR

SUPPORT:  Government of the City of Buenos Aires / Vicente Lopez County / Fecoba-CAME

DATE:  April 2016 + 2017

VENUE:  Restaurants, Wine Stores and Bars across the City of Buenos Aires.  Closing main event at the Hipodromo de Palermo (2016) and Centro de Convenciones  de Vicente Lopez  (2017)

TARGET AUDIENCE:  Millennial consumers (25/35 years old) 

ATTENDEES:  3500 people

CONCEPT:  Celebrate Malbec World Day with a week filled with activations, closing with a big central event.

 

WINES OF URUGUAY SHOWCASE BUENOS AIRES

CLIENT: Wines of Uruguay (INAVI)

SUPPORT: Embassy of Uruguay in Argentina

DATE:  December 2016

VENUE:  The Brick Hotel Buenos Aires by Sofitel

TARGET AUDIENCE:  Consumers, press, trade and authorities

ATTENDEES:  700 people

CONCEPT:  Present premium wine labels of Uruguayan wines to the Argentine public.